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The gig economy in East Africa

The gig economy in East Africa

PRODUCT

White Paper

SECTOR
ECONOMY
REGION

AFRICA

TOPICS

Gig Economy, Digital Platforms, Smartphones, Digital Inclusion, Urbanization

WPM used a bespoke survey and interviews as primary data, as well as contextual research to develop a white paper with insights into the unorganized work sector in Africa

SCOPE OF WORK

Data analysis, information architecture, survey design & execution, generate insights, storytelling, art direction, visual design

PROJECT ACTIVITIES

  • Survey development 

  • Data analysis 

  • Conduct expert interviews

  • Contextual research 

  • Writing and editing 

  • Infographic development and charting 

  • Document design to client's brand guidelines 

  • Development of digital and press files

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