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MENA Retailscape

MENA Retailscape

PRODUCT

White Paper

SECTOR
ECONOMY
REGION

MIDDLE EAST, AFRICA

TOPICS

Retail, E-Commerce, Digital Payments, Finance, MENA

WPM used primary data and contextual research to develop a visually stunning short paper on the opportunities and challenges in the MENA region's retail sector.

SCOPE OF WORK

Data analysis, survey design & execution, generate insights, storytelling, art direction, visual design

PROJECT ACTIVITIES

  • Data analysis

  • Contextual research

  • Writing and editing

  • Infographic development and charting

  • Document design to client's brand guidelines

  • Development of digital and press files

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