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A digital future for SMEs in MEA

A digital future for SMEs in MEA

PRODUCT

White Paper

SECTOR

DATA+TECH

REGION

MIDDLE EAST, AFRICA

TOPICS

MEA, SME, Digitalization, Economic Development, Covid-19, Technology Adoption, Finance, Banking, Forecasting, Telecom

WPM used a bespoke survey and interviews as primary data, as well as contextual research to develop a white paper with insights into the challenges and opportunities in the digitalization of small and medium-sized companies in the Middle East and Africa.

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CLIENT

MASTERCARD

MASTERCARD

DOWNLOADS

LINKS

SCOPE OF WORK

Data analysis, survey design & execution, generate insights, storytelling, art direction, visual design

PROJECT ACTIVITIES

Survey development
Data analysis
Conduct expert interviews
Contextual research
Writing and editing
Infographic development and charting
Document design to client's brand guidelines
Development of digital and press files

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