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A digital future for SMEs in MEA

A digital future for SMEs in MEA

PRODUCT

White Paper

SECTOR
DATA+TECH
REGION

MIDDLE EAST, AFRICA

TOPICS

MEA, SME, Digitalization, Economic Development, Covid-19, Technology Adoption, Finance, Banking, Forecasting, Telecom

WPM used a bespoke survey and interviews as primary data, as well as contextual research to develop a white paper with insights into the challenges and opportunities in the digitalization of small and medium-sized companies in the Middle East and Africa.

SCOPE OF WORK

Data analysis, survey design & execution, generate insights, storytelling, art direction, visual design

PROJECT ACTIVITIES

  •  Survey development

  •  Data analysis

  •  Conduct expert interviews

  •  Contextual research

  •  Writing and editing

  •  Infographic development and charting

  •  Document design to client's brand guidelines

  •  Development of digital and press files

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