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The digital path to financial inclusion in Africa

WHITE PAPER: How the pay-on-demand business models make inclusion possible

Affordability and Pay on Demand are key enablers of financial inclusion for more and more people

WPM developed the white paper by placing survey data in the context of financial inclusion statistics. The product was enriched by real-life instances of people sharing how the process and the resulting inclusion impacted their lives.

The white paper captures the aspirations of people, supporting the findings with secondary data and instances of real-life usage. The final product design ensured reader-friendliness in consonance with brand guidelines.

Information Sources

  • Survey data
  • Interviews
  • Global and market-specific contextual research

Project Activity 

  • Content structure
  • Contextual research
  • Writing, editing, proofreading
  • Design and Development of charts and infographics
  • Design and production of the report using brand guidelines

Read the paper

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