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MENA Retailscape

WHITE PAPER: Transaction data highlights trends in the region’s retail landscape

WHITE PAPER: Food, e-commerce, and travel spending are the main highlights in transaction data

The project involved placing transaction data in the context of overall retail trends, globally and in the region. WPM’s team was tasked with creating a reader-friendly, brand compliant report with data at its heart. The report acts as decision-enabling intelligence for retailers in planning activations in key sectors.

Information Sources

  • Financial transaction data
  • Global and market-specific contextual research

Project Activity 

  • Content structure
  • Data analysis
  • Contextual research
  • Writing, editing, proofreading
  • Design and Development of charts and infographics
  • Design and production of the report using brand guidelines

Read the paper

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