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Financial health

DIGITAL OUTREACH A blog for financial education updated twice a week


Consumer-facing financial education

PM has been involved with creating peppy, customer-facing content for the financial education initiative. Topics covered include a complete range of subjects that are relevant for the average reader, across age-groups, nationalities, and incomes in the UAE. Readers read and comment on features which cover personal finance such as Gen Z and money, emotional finance, financial awareness and education, savings, money management and negotiations, among others.

Information Sources

  • Interviews
  • Case studies
  • International and local research and data
  • Local news

Project Activity 

  • Ideation
  • Content structure
  • Contextual research
  • Writing, editing, proofreading

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